VITANOVA

Building a wellness brand from concept to sell-out

PROBLEM

VitaNova came in at idea stage, with three potential products but no clear direction on which would perform best in the market.

They needed to validate product-market fit, define the right audience and messaging, and build a brand that could launch and generate demand quickly.

SOLUTION

Using my experience building brands from scratch, I led the process of developing and launching VitaNova — focusing on both brand and product validation.

This included:

Identifying the strongest product opportunity from three options
Defining the target audience and positioning
Crafting messaging that aligned with market demand
Building the brand identity and content strategy
Setting up and managing social channels

Through consistent content and targeted execution, we tested what resonated, refined the messaging, and focused efforts on the highest-performing product.

500

BOTTLES SOLD IN FIRST 30 DAYS

2.5K

BOOST IN SOCIAL MEDIA FOLLOWERS

£5.5K

IN PRODUCT SALES