GRUNWERG

Driving growth through SEO and ecommerce optimisation

PROBLEM

Grunwerg, a well-established cutlery brand with over 75 years of history, was struggling to translate its offline success into online growth.

Despite having strong products, their website traffic was low and their Amazon listings were not optimised — making it difficult to compete in an increasingly competitive ecommerce space.

This resulted in missed visibility, lower rankings, and lost sales opportunities.

SOLUTION

I focused on improving their digital performance through SEO and ecommerce optimisation — increasing visibility, discoverability, and conversion potential.

This included:

Optimising 250+ product listings across Amazon
Implementing keyword strategies aligned with Amazon’s A9 algorithm
Enhancing product titles, descriptions, and key attributes
Improving product content to increase conversion rates
Prioritising high-performing categories (cutlery & kitchenware)
Strengthening overall search visibility against competitors

The approach was to position Grunwerg products where customers were already searching —
turning intent into sales.

By improving keyword targeting and optimising product listings, Grunwerg’s products became significantly more visible across search results.

This increased both traffic and purchase intent, allowing the brand to rank higher against competitors and convert more customers — turning their existing product strength into measurable online growth.

+64%

INCREASE IN PROUDUCT VEIWS

400+

GROWTH IN TRAFFIC

+145

PURCHASE ORDERS GENERATED