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M4 RESTURANT 

Launching Manchester’s first Afro-Caribbean Buffet

450k+

VIDEO VIEWS

4.7K

BOOST IN SOCIAL MEDIA FOLLOWERS

500+

CUSTOMER BOOKINGS

!

PROBLEM

M4 Restaurant was launching as Manchester’s first Afro-Caribbean buffet and cafe, with no much existing brand identity, digital presence or clear go-to-market strategy.

The challenge was to build a strong, culturally relevant brand from the ground up — while creating enough awareness and demand to support a successful launch in a competitive food and hospitality market.

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SOLUTION

This included:

  • Developing the full brand identity and visual direction

  • Creating marketing assets and social media content

  • Establishing a strong and consistent online presence

  • Positioning the brand within the Afro-Caribbean food space

  • Supporting launch campaigns to drive awareness and footfall

  • Producing content that reflected the culture, food and overall experience

The focus was on building a brand that felt authentic, culturally rooted and visually engaging — while creating anticipation ahead of launch.

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